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An Israeli doctor claims that he has succeeded where American
pharmaceutical companies have failed - in developing a female
equivalent to Viagra, Maariv reported today.
Sheagra "elevates natural sexual desire, and that's
why it works differently for each woman," said Dr. Avner
Shemer. "There are some women who have never before reached
an orgasm, and who will now succeed with the help of this
capsule. Some will experience strong and extended sexual ecstasy,
and on others there will be no effect at all," he said.
Shemer, a senior dermatologist at the Tel Hashomer Sheba
Medical Center who worked on the development of Sheagra for
ten years, said he was not looking for solutions to the loss
of desire, but wanted to compound a nutritional additive.
However, in the course of his research, Shemer discovered
the secret ingredient that arouses women, the paper reported.
The list of ingredients in Sheagra includes magnolia flowers,
nut seeds, persimmon, lychee, oregano, turmeric, saffron and
fenugreek, to which the Yemenites attribute virility powers.
"Beyond that I prefer to be discrete, and certainly
not to give the amounts," Shemer said.
Sheagra's Haifa-based manufacturer recommends that women
swallow the capsule with a little bit of red wine on an empty
stomach. About half an hour later, it is advisable to proceed
to the bedroom, Maariv reported.
Sheagra will soon be available over the counter in Israeli
pharmacies at the price of 60 shekels a capsule ($13.20).
There are plans to market the product worldwide.
Sheagra's website offers Internet sales of the product but
no English language information is yet available.
Marketer Roni Hen said that she didn't want to sound bombastic,
but the international plans are intended "to cause a
great many women, from Mongolia to Arkansas, to walk around
with a smile on their faces."
Two months ago, herbal treatment Avlimil was launched in
the United States promoting itself as giving women what Viagra
offers men. But the manufacturer's claims of effectiveness
are stirring debate on whether any one drug can be the answer
for all women.
Since the 1998 launch of Viagra as a treatment for male sexual
dysfunction, at least 10 pharmaceutical companies have undertaken
development of a similar drug for women, according to market
research firm Decision Resources.
According to Dr. Adelaide Nardone, a gynecologist and obstetrician
who is also a consultant to a line of women's health products,
drugs may help women whose sexual difficulties are tied to
physical conditions. But since the conditions are diverse,
it is unlikely one drug will help all women, she told the
Associated Pres.
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